Creative Principals is partnering with JRA on the visitor experience inside JEA’s new Water Purification Demonstration Facility in Jacksonville, otherwise known as H2.0. The overall project team is led by Haskell with architect Yves Rathle and engineering partners Black & Veatch. Our scope includes creative direction, design and writing. The project is scheduled to open next year.


We love seeing our creative work come to life at Quest, an indoor theme park in Doha. Creative Principals worked directly with DOPMO and Granaroli Design & Entertainment (now Backpack Creative) for more than a year on branding the attraction. We developed the brand strategy, logo, tagline ("There's Always More"), animation, colors, fonts and all brand guidelines for Quest. This brand design work also encompassed uniforms, merchandise, a signage package and other elements. We even helped develop concepts for some of the attractions.

In January 2022, photographer David Berridge captured some of our work. While we have a brief case study on our web site, you can see more pictures on our Instagram account. Our team included creative director Geoff Thatcher, graphic designer Carrie Oneal, illustrator Zoe Thatcher, the talented animation team at AlloyFX and designers Ferkan Memedi and Anas Abed who assisted in translating the logo design into Arabic.