Geoff & Zoe Thatcher write in Blooloop about how AI design and writing tools are transforming the way we design experiences. "While everyone was busy talking endlessly about how the would change experiences, AI broke down the back door. Like many, we hadn’t given AI much thought until we first experienced it in June 2022. And like millions of others, our world was rocked!"
Congratulations to FM Global on the grand opening of the FM Global Centre in Singapore. Insurance Business calls it an "experiential risk management facility" that "houses multiple interactive simulation labs, learning spaces and a theatre." The company's CEO said it's a place where clients can get a "first-hand experience in the science of risk management." A video tour is available on YouTube.
Creative Principals is partnering with JRA on the visitor experience inside JEA’s new H2.O Purification Center in Jacksonville. The overall project team is led by Haskell with architect Yves Rathle and engineering partners Black & Veatch. Our scope includes creative direction, design and writing. The project is scheduled to open in 2025.
Creative Principals is led by a creative family with a love for experiences. From theme parks, to museums and visitors centers we work hard to imagine and create the next great experience for clients around the world!