The new website offers a new tool for attraction designers based on the work of industry legend Harrison “Buzz” Price. Buzz set the financial model that informed Disney on not just how much they could build, but even where the park would be located. He was a genius who is now recognized with both a window on Main Street USA at Disneyland and a Disney Legend Award.

We've been working with his son, David Price, and a few other industry leaders on a project that will allow a new generation of attraction designers to "Ask Buzz" their own questions about "Roller Coaster Math." The site is essentially a question and answer session with Buzz Price. has already been sparking the attention of others. MiceChat was able to get a sneak peak of the website. InPark Magazine featured an article showcasing the capabilities of The site even caught the attention of ResearchBuzz: Firehose.


The Thrive Time Show recently sat down with Geoff Thatcher to discuss his book "The CEO's Time Machine." In this lively interview Geoff also shares lessons to be learned from the Wright brothers, Thomas Edison and John Lasseter.


Inpark Magazine recently sat down with Geoff Thatcher, author of "The CEO's Time Machine" to discuss the lessons of the book and how it came to be.


Through creative storytelling and bold illustrations, The CEO’s Time Machine takes readers on an unexpected journey as they step, along with a retiring leader’s protégé, into a strange garage to discover the secret to the CEO’s success in building one of the most innovative companies in the world.

Written by Creative Principals Chief Creative Officer Geoff Thatcher and illustrated by one of our Designers, Zoe Thatcher, this book is now available on Amazon and Barnes and Noble for Purchase. A big thank you to our publisher Tim O'Brien, book designer Carrie O'Neal, editor Callie Stoker, web designer Jared Latimer, and inspiration and writer of the foreword Bruce Weindruch at History Factory.

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