GEOFF & ZOE THATCHER SPEAK ON CREATIVE LEADERSHIP

Following the publication of their book The CEO's Time Machine in 2020, author Geoff Thatcher and illustrator Zoe Thatcher are now available for speaking events in 2021. The father-daughter speaking team primarily speak on the topic of creative leadership, but can also talk about innovation, branding, experience design and generational differences. Here's what one client said about the results:

"Geoff spent a half day with our top leaders and inspired them think more creatively. They walked out with both big smiles and new ideas on how they could manage their teams."

ARE YOU SELLING TRUST IN 2021?

Our Founder & Chief Creative Officer Geoff Thatcher writers in Chief Executive that trust is the most product any brand or business can be selling in 2021.

Geoff Thatcher on project site in Singapore in 2019.

"What if consumers and clients are craving something less tangible than the latest gadgets, toys or even a new office design? More than ever before, I believe the most important thing brands and businesses can sell in 2021 is trust. People are craving to trust in something—anything. If you don’t believe me, ask the next person you see from six feet away while wearing a mask a simple question: “Who do you trust?”

This is the second article Geoff has written for Chief Executive. Last summer, he wrote an article on how business leaders can know when it's time to either defend or tear down their founder's legacy. You can read more of his articles in the news links at www.ceotimemachine.com.