Quest is now open and we are thrilled to see our work come to life! Creative Principals worked directly with DOPMO and Granaroli Design & Entertainment (now Backpack Creative) for more than a year on branding the Quest indoor experiential theme park located within the Doha Oasis Mixed-Use Development in Msheireb. Creative Principals also worked with JRA on some concepts for the attraction. However, our primary responsibility was developing the brand strategy, logo, tagline, animation, colors, fonts and all brand guidelines for Quest. This included uniforms, merchandise, signage and other elements. Our team included graphic designer Carrie Oneal, illustrator Zoe Thatcher, the talented animation team at AlloyFX and designers Ferkan Memedi and Anas Abed who assisted in translating the logo design into Arabic. A big thank you to Ty Granaroli, Vlad Pearlman, Con Stryder, Daryl Parker and so many more for the amazing creative collaboration.


In March, Geoff Thatcher spoke to 250 of Lagoon Amusement Park's frontline leaders and the feedback has been amazing. The park's HR Director David Gray said Geoff's message "offers real life examples and stories that were not only engaging, but truly inspiring to our leaders." Creative Principals launched its father-daughter speaking team earlier this year because we are passionate about creative leadership and developing young leaders in the industry.