Our favorite concepts when we worked on the concept design for The World of Volvo several years ago with JRA had everything to do with the experience. That's why we love this press photo from its recent grand opening. Not only does it capture the essence of our original concepts, but it shows the joy of experiencing a brand like. Sometimes it's as simple as sitting on your dad's lap while operating heavy machinery
"Amazing." "Fun." "Smartly Done." Rave reviews and comments for the latest brand experience at FM Global. We loved working with the amazing team at the company's Learning Center along with lead partners 3Stage Design. As one review put it on LinkedIn, "At the City of Risk, I feel like a big kid!"
On Tuesday July 11, 2023, the Indianapolis Motor Speedway Museum announced an $89 million renovation. Creative Principals first started working with JRA on this vision for a new museum in March 2021 and have spent the past two years working on the initial vision, master plan and final concept design. We delivered creative direction, story, content development and all of the initial illustrations. We can't wait till 2025!
Creative Principals is led by a creative family with a love for experiences. From theme parks and museums to brand experiences and visitor centers, we work hard to imagine and create the next great experience for clients around the world!