We understand how to turn a brand into a story that inspires memorable experiences.Learn more
We dream up big ideas for entertainment experiences around the world and use our creative leadership to bring it to life.Learn more
We bring our ideas from concepts to reality in a variety of educational & cultural experiences around the world.Learn more
We take pride in what we call ‘creative speed.’ As the great Buzz Price once said, “Speed can increase quality. Work fast.Learn more
As creative leaders we share our knowledge of the industry through speeches, panels, and mentoring.Learn more
The results are in and The Light the World Mobile Giving Machine ended up sending 13,000 donations to nine charities in five cities throughout the Southeastern United States. Creative Principals worked with Boncom to promote these reverse vending machines as they traveled from St. Augustine to Birmingham, Atlanta, Charlotte and then Charleston during the 2022 Christmas season.
Congratulations to FM Global on the grand opening of the FM Global Centre in Singapore. Insurance Business calls it an "experiential risk management facility" that "houses multiple interactive simulation labs, learning spaces and a theatre." The company's CEO said it's a place where clients can get a "first-hand experience in the science of risk management." A video tour is available on YouTube.
Creative Principals is partnering with JRA on the visitor experience inside JEA’s new H2.O Purification Center in Jacksonville. The overall project team is led by Haskell with architect Yves Rathle and engineering partners Black & Veatch. Our scope includes creative direction, design and writing. The project is scheduled to open in 2025.
Creative Principals launched a web site called www.ask.buzz that allows attraction designers to ask the legendary Buzz Price questions.Learn more
The Experience Model is the core blueprint for how we create our experiences.Learn more
Creative Principals is led by a creative family with a love for experiences. From theme parks and museums to brand experiences and visitor centers, we work hard to imagine and create the next great experience for clients around the world!
Geoff is the Founder & Chief Creative Officer at Creative Principals. As an experienced creative director, he excels at leading projects from concept to reality. These projects are most often about creating world-class experiences in corporate visitor centers, museums, theme parks and live events. He is also the author of The CEO's Time Machine.
Zoe is a talented designer and illustrator. Before joining Creative Principals in 2019, Zoe worked designing children's ballet and tap dance costumes in St. Louis. She has distinguished herself as a rising talent in the industry, speaking at events such as IAAPA and the Themed Entertainment Association's SATE Conference. Zoe has worked on projects around the world, including the Al Ain Zoo, FM Global Research Campus and AMG Experience Centers. She is also the illustrator of The CEO’s Time Machine.
With both a BFA in Writing and a Masters in Design Management from the Savannah College of Art & Design, Joel delivers research, writing and creative direction for our projects. His work can already be seen at the Ozark Mill and he's currently working on the Indianapolis Motor Speedway Museum. Joel also uses his video editing skills to help Creative Principals tell its stories around the world. This includes the YouTube show Park Pals that he hosts with his sister Mia.
Mia Thatcher is a senior in Sequential Art at the Savannah College of Art & Design and interns in the summers at Creative Principals where she has worked on storyboards and illustrations for several projects, including the AMG Experience Centre. She also is an extreme “coaster nerd” with extensive knowledge on roller coasters that she happily shares with anyone willing to watch and listen on the YouTube Show Park Pals she co-hosts with her brother Joel.
A veteran of the United States Air Force, an elite runner, a nurse, teacher and natural leader. For us, Tanya is the heart of the company. As we are in the business of creating experiences, Tanya is also the only one on the team that can give us the perspective of a mother. That's why you'll see her most often on our site visits and charrettes. Considering that mothers make most of the choices about what their family’s experiences, this perspective is invaluable.