We understand how to turn a brand into a story that inspires memorable experiences.Learn more
We dream up big ideas for entertainment experiences around the world and use our creative leadership to bring it to life.Learn more
We bring our ideas from concepts to reality in a variety of educational & cultural experiences around the world.Learn more
We take pride in what we call ‘creative speed.’ As the great Buzz Price once said, “Speed can increase quality. Work fast.Learn more
As creative leaders we share our knowledge of the industry through speeches, panels, and mentoring.Learn more
The results are in and The Light the World Mobile Giving Machine ended up sending 13,000 donations to nine charities in five cities throughout the Southeastern United States. Creative Principals worked with Boncom to promote these reverse vending machines as they traveled from St. Augustine to Birmingham, Atlanta, Charlotte and then Charleston during the 2022 Christmas season.
Congratulations to FM Global on the grand opening of the FM Global Centre in Singapore. Insurance Business calls it an "experiential risk management facility" that "houses multiple interactive simulation labs, learning spaces and a theatre." The company's CEO said it's a place where clients can get a "first-hand experience in the science of risk management." A video tour is available on YouTube.
Creative Principals is partnering with JRA on the visitor experience inside JEA’s new H2.O Purification Center in Jacksonville. The overall project team is led by Haskell with architect Yves Rathle and engineering partners Black & Veatch. Our scope includes creative direction, design and writing. The project is scheduled to open in 2025.
Creative Principals launched a web site called www.ask.buzz that allows attraction designers to ask the legendary Buzz Price questions.Learn more
The Experience Model is the core blueprint for how we create our experiences.Learn more
Creative Principals is led by a creative family with a love for experiences. From theme parks, to museums and visitors centers we work hard to imagine and create the next great experience for clients around the world!
Geoff is the Founder & Chief Creative Officer at Creative Principals. As an experienced creative director, he excels at leading projects from concept to reality. These projects are most often about creating world-class experiences in corporate visitor centers, museums, theme parks and live events. He is also the author of The CEO's Time Machine.
Zoe is a talented designer and illustrator. Zoe worked in costume design for two years before being recruited to work full-time with Creative Principals. In a short time, she has distinguished herself working on projects around the world. She is also the illustrator of The CEO’s Time Machine.
Joel specializes in creative writing and research for projects. As an intern, he’s already proven himself as a valued asset to the Creative Principals team. He also uses his video editing skills to help Creative Principals tell its stories around the world. This includes the YouTube show Park Pals that he hosts with his sister Mia.
Mia Thatcher is a junior in Sequential Art at the Savannah College of Art & Design and interns in the summer at Creative Principals where she has worked on storyboards and illustrations for several projects, including the AMG Experience Centre. She also is an extreme “coaster nerd” with extensive knowledge on roller coasters that she happily shares with anyone willing to listen on the YouTube Show Park Pals.
A veteran of the United States Air Force, an elite runner, a nurse, teacher and natural leader, For us, Tanya is the heart of the company. As we are in the business of creating experiences, Tanya is also the only one on the team that can give us the perspective of a mother. Considering that mothers make most of the choices about what their family’s experience, this perspective is invaluable.