Industry Leadership & Mentoring

Leadership & Mentoring at Lagoon & SCAD
Farmington Utah & Savannah, Georgia
2021 to 2022

After our pro-bono work on The Big Break Foundation, we worked to show the organization that the best place to find those who need helping breaking into the themed entertainment industry is with managers on the front lines of its regional parks. So, to do this, our Founder & Chief Creative Officer delivered a motivational speech to 250 of Lagoon’s managers. Its HR Director said, “Geoff’s enthusiasm and creativity were a perfect match to engage, encourage, and inspire our leadership team.” Our mentorship extends to sponsoring activities with the TEA Club at the Savannah College of Art & Design.

Thought Leadership & Speaking
TEA Sate Conference & Others
2019 to 2023

We believe it's important to be thought leaders in the industry and so we post articles online, publish books like "The CEO's Time Machine" and speak at industry events. Both our Founder & Chief Creative Officer Geoff Thatcher and our Designer and Illustrator Zoe Thatcher speak regularly at industry conferences, from IAAPA and the Themed Entertainment Association's SATE Conference to the PDMA Conference and SCAD. Many of these speaking opportunities are connected to Geoff & Zoe's book "The CEO's Time Machine."

AI Design

When artificial intelligent design tools hit the market in June 2022, we immediately saw the potential and shifted resources to learning and deploying AI across our work, including subscribing to a private server on Midjourney, a subscription to DALL-E 2 and a subscription to Jasper. We also were early adopters of ChatGPT and now use its version on Microsoft's Bing. In early 2023, Geoff and Zoe Thatcher published in Blooloop some of the lessons we've learned in using AI tools as part of the experience design process. We've also delivered AI training to a number of clients, including Boncom, Miral, Haskell and The Church of Jesus Christ of Latter-day Saints. At the European version of the Themed Entertainment Association's SATE Conference, Geoff and Zoe partnered with Yael Coifman from LDP to design a theme park attraction in one hour with the help of AI and the audience.