More than simply something that draws people in, this is symbolic of the story being told.

This is the part of the experience where you step into the story for the first time, and so you must build trust with guests.

This is where people get the information they need to move forward in their journey.

This is where the story can be internalized and experienced in a way that’s not possible anywhere else.

Finally, you want people to act. You want them to “do something.”