Charrettes

Animax
Nashville, TN
November 2021

We kicked-off our work with Animax with a two-day charrette in June 2020 with executives and key employees exploring two key questions. First, how would its brand change after its purchase in 2019 by Cityneon? And second, what should the brand be for its latest creation, a ground breaking animatronic solution? These charrettes were part of a larger scope to develop a new brand for the company and a new brand strategy for its latest creation—which we called ATOM. In addition to the charrete, the scope included market research, brand story, new brand mark (logos), color palette, etc. Because of the pandemic, the work was finally unveiled in Orlando at IAAPA’s 2021 trade show.

JEA H2.O Purification Center
Jacksonville
2020-2023

Creative Principals is partnering with JRA to lead the creative on the visitor experience inside the planned JEA H2.O Purification Center in Jacksonville. This visitor center inside a new water purification plant is designed to educate visitors about the water cycle, aquifer and how this advanced technology works. The overall project team is led by Haskell with architect Yves Rathle and engineering partners Black & Veatch. Our scope includes creative direction, writing, design and branding. As with all of our projects, it kick-off with several immersive charrettes with JEA and the other partners. The project is expected to open in 2024.


Miral
Abu Dhabi, UAE
2017 to 2023

Since its launch in 2017, Creative Principals has worked on 17 projects with Miral, the company leading the rapid evolution of the leisure and entertainment sector on Yas Island and throughout Abu Dhabi. While we cannot share details of the projects we've worked on, we can say that every single one kicked-off with an immersive and engaging charrette. These charrettes can be done in-person or via Zoom. Either way, they focus on four key things. First, finding the story. Second, exploring ways to translate that story into experiences. Third, brainstorming how to visualize these experiences. And fourth, quick bubble planning and design studies on how these experiences might work and look within a real space.