Educational & Cultural Experiences

The Chick-Fil-A College Football Hall of Fame's new GAME ON! AI Experience is getting rave reviews as a "revolutionary, wild, must-see, amazing, fantastic, wonderful, next-level and A+ experience." More importantly, the experience is generating results with attendance up 22 percent, length-of-stay up 28 percent and customer scores up 13 percent. GAME ON! is doing this by putting fans directly into the game with its new AI experience. We started working directly with the Hall of Fame in September 2023 and put together the partnership with Creative Principals, The Producers Group, HyperCinema, 3Stage Design, Forward Thinking Designs and Project Workshop that moved our concepts into final design and production in April 2024. The GAME ON! AI Experience, along with other work such as a new military exhibit, opened on the the 10th Anniversary of the College Football Hall of Fame on August 24, 2024.

The Indianapolis Motor Speedway Museum re-opened April 2, 2025 to rave reviews calling its new design "Breathtaking" and "Emotional." Axios reported that "The change was so staggering that four-time Indy 500 winner Rick Mears was stopped in his tracks when he laid eyes on a new gallery." Creative Principals first started working on the project in 2021 and spent two years on the initial vision, master plan and final concept design in partnership with RWS, Shiel Sexton and the staff of the museum. We delivered creative direction, story, the initial conceptual illustrations along with detailed creative treatments with sample scripting for all exhibits and media. Joe Hale, the museum's executive director during the project, praised our work, saying, "From the initial presentations with our board to facilitating workshops with key stakeholders, Creative Principals was able to help us inspire a shared vision for the museum’s future."

Creative Principals was hired by Miral to lead the creative on an inter-disciplinary team developing a new vision for the Al Ain Zoo in Abu Dhabi. We worked with LDP, Deloitte, SeaWorld and the Abu Dhabi Department of Culture and Tourism to craft a new direction for the zoo. This work included research, benchmarks, site visit, a week-long charrette that we facilitated along with concept plans and renderings. While we can't show the details of our work, we do look forward to seeing this vision implemented over the coming years.