Educational & Cultural Experiences

Working in partnership with JRA and Cortina Productions, Creative Principals is serving as creative director for the Ozark Mill tour and museum experience inside this new attraction being created by the Morris family from BassPro Shops. The Ozark Mill includes a general store, restaurant, bar and museum. We worked with local historians and mill experts on crafting the story, design and scripting all the media inside. The experience is scheduled to open in November 2022.

Creative Principals is partnering with JRA to lead the creative on the visitor experience inside the planned JEA H2.O Purification Center in Jacksonville. This visitor center inside a new water purification plant is designed to educate visitors about the water cycle, aquifer and how this advanced technology works. The overall project team is led by Haskell with architect Yves Rathle and engineering partners Black & Veatch. Our scope includes creative direction, writing, design and branding. The project is expected to open in 2024.

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