Entertainment Experiences

Since its launch in 2017, Creative Principals has worked on 19 projects with Miral, the company leading the rapid evolution of the leisure and entertainment sector on Yas Island and throughout Abu Dhabi. While we cannot share details of the projects we've worked on, we can say that they range from theme parks and museums to festivals and mixed-use developments. And every single one of these projects kicked-off with an immersive and engaging charrette. These charrettes can be done in-person or via Zoom. Either way, they focus on four key things. First, finding the story. Second, exploring ways to translate that story into experiences. Third, brainstorming how to visualize these experiences. And fourth, quick bubble planning and design studies on how these experiences might work and look within a real space.

Creative Principals served as creative director for the launch of this new theme park in partnership with Dubai's HQ Worldwide Shows, which is part of Balich Wonder Studio. The project included everything from staging and costumes to a Batmobile and live show with fireworks. One big highlight was producing a grand opening video with YouTube Director Devin SuperTramp and Parkour Influencer Dom Tomato that went viral—generating more than 20 million views...and counting!

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Creative Principals worked directly with DOPMO and Granaroli Design and Entertainment on branding the Quest Themed Experience Centre and Doha Oasis mixed-use development. This included brand guidelines, uniforms, merchandise, signage and other elements. From its animated logo to tagline, everything you see advertising this indoor theme park began with our branding work.

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