Brand Experiences

Creative Principals has been working with FM's brand experience team since 2018 on a variety of projects, from the FM Science & Technology Centre in Singapore to its Research Campus in Rhode Island. In fact, we worked closely with its executives to develop a brand experience framework in 2020 that has helped guide all of the property insurance company's experiences around the world. We've also worked with the company's Learning Academy and Claims Department to elevate workshops and training. through experiential design. Over the last seven years, we've partnered with a number of firms such as Exhibit Concepts, 3Stage Design, Boss Displays and Elevation3D to create everything from a virtual escape room in the FM Innovation Studio to a mobile flood table in its mobile experience touring inside a semi-truck in both North America and Europe.

Delta celebrated its 100th Anniversary in April 2025 with the grand re-opening of the newly renovated Delta Flight Museum in Atlanta. Creative Principals worked closely with Imagine to develop the initial concept and vision for the new experience. This included a kick-off charrette inside the Museum's Lockheed L-1011! The renovation, produced by Imagine, includes new exhibits, media and experiences. In a review on Georgia Public Radio, a reporter said, "I was impressed by the museum’s ability to captivate visitors both young and old."

We've worked on three projects with the Yokogawa Corporation of America since 2020, including concepts for customer experience centers in both Sugarland, Texas and Newnan, Georgia. In fact, our concepts for the company's manufacturing facilities in Georgia are progressing with a groundbreaking in April 2025. The company’s CEO described our work in one of the kick-off charrettes as “energetic, authentic, relevant and engaging.” Most importantly, he said we “helped align everyone to move the project forward.” Most recently, we have been using AI to help take the company's Yokopups viral with a series of social media videos.