While our work with The Yokogawa Corporation of America was interrupted due to the pandemic, it's a perfect case study of how we begin our brand experience projects. First, the need was simple. Yokogawa was working to redesign its lobby and existing customer experience center to reflect its evolving brand. Second, Creative Principals kicked-off its work with a charrette. The company’s CEO described our work as “energetic, authentic, relevant and engaging.” Most importantly, he said we “helped align everyone to move the project forward.” Third, we developed a new concept with plans and renderings. Fourth, we developed budgets and schedules. We were in the process of moving on to schematic design when the pandemic hit in March 2020.