After being purchased by Cityneon, the industry’s leading animatronics company Animax Designs hired Creative Principals to develop a new brand for the company and a new brand strategy for its latest creation—an animatronic called ATOM. The scope included market research, charrette, brand story, new brand mark (logos), color palette, etc. The work was unveiled in Orlando at IAAPA’s 2021 trade show.
Creative Principals served as creative director for the launch of this new theme park in partnership with Dubai's HQ Worldwide Shows. The project included everything from staging and costumes to a batmobile and live show with fireworks. One big highlight was producing a grand opening video that went viral--generating more than 18 million views.
Creative Principals was hired by FM Global to lead the creative and production for two experiences inside FM Global’s SimZones. First, a small and mobile flood table that will go inside its new mobile SimZone. And second, a larger and more permanent flood table inside its SimZone in Boston. This experience allows the company’s engineers to showcase how flood mitigation technology works in a model of a manufacturing facility located on a river.
Creative Principals was hired by Exhibit Concepts to lead the creative, design and media production for the FM Global Innovation Studio outside Boston that opened in October 2019. The experience is located inside the company’s Learning Center and includes a design think space surrounded by interactive exhibits. The FM Global Innovation Studio included a number of innovative experiences, including a virtual escape room and interactive augmented reality experience that allows guests to construct a fire test and literally walk around the blaze.
The J. Kruse Education Center offers during and after-school programming created to help students discover the career they are passionate about. Creative Principals and Unrivaled partnered together on a vision and concept package that is now being used for fundraising. The journey for students begins at a newly designed entrance. Second, they are immersed in a hallways listing thousands of career options. Third, they step through a series of doors as they discover their strengths and weaknesses. And finally, they explore a series of interactive career path Pods.
Creative Principals worked directly with DOPMO and Granaroli Design and Entertainment on branding the Quest Themed Experience Centre and Doha Oasis mixed-use development. This included brand guidelines, uniforms, merchandise, signage and other elements.
Creative Principals is partnering with JRA to lead the creative on the visitor experience inside JEA’s new Water Purification Demonstration Facility in Jacksonville. The overall project team is led by Haskell with architect Yves Rathle and engineering partners Black & Veatch. Our scope includes creative direction, writing, design and leading all presentations.
